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Working Smarter: Use Your Website To Get More Things Done

Do you wonder how the most successful people get SO much done when you can maaaaybe crank out a few hours of work before feeling burnt out?

How do people seem to keep going nonstop?

Here’s the tea: THEY DON’T.

There *is* a way to get 10X more done — and it doesn't involve working harder. Just smarter.

1. Set Up Automations

Your website should serve as your trusted business partner —one that consistently communicates your brand message with potential customers. Because when your website works for you, you can focus more on other parts of your business and spend less time convincing clients they need your services or product.

With that said, automations are a great way to connect with your customers based on their interactions with your website.

Set up an automated Welcome Email that is triggered when customers subscribe or opt-in to your mailing list. Welcome Emails are a great way to make a lasting first impression to visitors and are often the most opened message by customers.

Don't overthink this, the message should be short and sweet. Include branding, a call-to-action and link to where subscribers can manage their communication preferences.

2. Include a FAQ page

Do you find yourself answering a lot of the same questions from customers?

Kick redundancy to the curb with a killer FAQ section. This is your go-to destination for finding answers to specific questions about your product or business operation. Your FAQ page is a valuable resource that can also act as your first point of contact for curious customers before they contact you directly with their inquiries.

Adding a FAQ section to my website has been a game changer because it builds trust with my visitors.

Bottom line: people really dig transparency.

Your FAQ page is an opportunity to relive the overall anxiety of purchasing online and that goes a long way in getting on-the-fence customers to buy from you. 

3. Let Google do the heavy lifting

Search Engine Optimization (SEO) is the life blood of any website.

You may have the best website ever, but if there's no SEO no one is going to find you. Sure you can spend tons of money on boosted advertising. But remember, we're working smart over here.

Put your business in the spotlight with local SEO by targeting a specific area so so people can find you quickly and easily, putting them one step closer to a transaction.

It's best to leave the SEO part of your website to a professional because there are so many components to making it's a great return on your investment. The more TLC you put into your website, the bigger the reward will be.

While you can try to work non-stop, your brain just isn't designed for that. Don't push harder. Because YOU are your most important asset in life.

You're precious and important and needed. Let's make sure you have the tools and understanding to take good care of yourself and productively run your business.

Very best always,

Website Godmother


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