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How To Make Your Small Business Stand Out

Do you secretly cringe when someone says, “Oh yeah, your business looks just like that influencer's business I just saw on Instagram"? Or when you come across your competition online, does your brain start spiraling with anxious thoughts like:


  • How do I stand out from the crowd?

  • How can I boost sales? Should I lower my prices, or would that make me look cheap?

  • How can I prove my business is not the same as the other guys?


How to make your business stand out

Well, my friend, what you're looking for is called a unique selling proposition (or USP, for short).


Your USP is that element that makes customers choose you over the competition. It’s the thing that makes them come back for more.


For example, maybe you shop at Aldi because it’s affordable and super convenient. Or you subscribe to Hello Fresh because meal planning makes your brain hurt, and they’ve got that covered. Whatever the reason, a business’s USP is what makes you say, “This is perfect for me.”


Here’s the thing: Every business has a USP.


But not every business knows how to clearly define it—and that’s where things can go south. Without knowing what sets you apart, marketing can fall flat, pricing can feel shaky, and you’re left wondering, “Why doesn't anyone notice my business?”


If you want your small business to truly stand out, you’ve got to nail down your unique selling proposition (USP). This little nugget of info is pure gold. Once you’ve uncovered it, you can build your entire marketing and sales strategy around it. You’ll know exactly who’s itching to buy your product or service—and how much they’re willing to pay for it.


Knowing and fully embracing your USP doesn’t just attract customers; it turns them into raving, loyal fans.

One of my favorite things about discovering your unique selling proposition is that it forces us to connect on a deeper, emotional level with the people we’re here to serve. It brings so much more humanity and heart into business. And that’s the secret ingredient to inspiring and influencing others in a way that’s authentic.


Here’s something I need you to remember: we’re rarely ever buying just what we think we’re buying.


Let me break it down for you.


Say I buy a pair of heels. I’m not just thinking about the shoes. I’m thinking, “These pumps are going to help me show off my style.” Or maybe I’m thinking, “These fabulous heels are the perfect way to dress up a simple dress, so I can go from casual to dinner-ready in seconds.” If these heels help me stand taller, improve my posture, and get a few compliments? I’m really buying a confidence boost, something I want to strengthen for my future self. So, it’s not just a pair of shoes I’m buying. I’m buying an expression of me. I’m buying fun, spontaneous nights out. I’m buying my future wellbeing.


And that is the power of a well-defined USP—helping your customers see the true value behind what you offer. If you can tap into what your customers are really getting—the feelings, the benefits, the future memories—then your business will shine. Customers will fall in love with your product, and guess what? The sales will follow. #WINNING


So, let’s nail down your unique selling proposition (USP).

What are you really selling? What are people truly, deeply buying from you? And what future experience are they dreaming of?


Take a moment to sit with these questions before we dive into the next strategy.


Now, here’s where things get exciting: We’re going to weave your USP into your brand voice.

This is the secret sauce that’ll make your small business stand out in a sea of competitors.


As a small business, especially if you’re the new kid on the block or a little fish in a big pond, smart branding is your best friend.


A strong, consistent brand builds trust, sets you apart, and creates a tribe of loyal customers who not only love buying from you, but also can’t wait to tell the world about it.


The best part? You don’t need a huge ad budget, a fancy marketing agency, or a cutting-edge website to build a brand that sticks. Sure, those things are shiny and fun, but they aren’t what defines your brand.


Your brand is YOU—your story, your voice, and the heart you put into every interaction.


A winning brand always starts with who you serve.


Who are your people? What are the problems you solve for them? And what kind of experience do they have when they interact with your business?


In today’s world, thanks to the internet, your customers are bombarded with hundreds of businesses just like yours—every. single. day. All claiming to offer the same amazing benefits.


But here’s the thing: you don’t need to reinvent your entire business model to stand out. Instead, refine your brand messaging to highlight how you are different from the crowd.

When you’re crystal clear about who you serve and how you want them to feel when they engage with your business, that clarity becomes your compass. It guides the little details, the big decisions, and everything in between.


Make sure your unique selling proposition is woven into your messaging and brand voice.


By doing this, your brand will become unforgettable to all the right people.

So don’t worry about blending in—focus on being unapologetically YOU. You’ve got something special to offer the world, and when you own that, your ideal customers won’t just notice, they’ll never forget you.


Cheering you on, always!


—Website Godmother ✨

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