What a time to be alive! Sometimes, I pause and reflect on how grateful I am to be alive at this particular time in history. Why? The Internet.
It’s amazing how the miraculous magic of the internet revolutionized the way we express ourselves, learn, work, create, and connect with the world.
You no longer have to jump through hoops to write a book or share your knowledge because their internet has, in many ways, leveled the playing field — especially when it comes to entrepreneurship.
Webinars are the perfect way to put yourself out there and share your knowledge.
Before we dive in, I want you to remember the most important aspect of all: your belief in yourself. Having a no-fail attitude is the key to a great webinar because all this seems overwhelming at first. You’re a genius and way more capable than you chattering mind likes to give you credit for.
Let’s create your first webinar, together.
1. Become the expert with thorough research
To inspire or mentor people online by sharing your knowledge, expertise, or advice via webinar you’ll have to do some research.
Expand your creativity with fresh industry insights even though you’re already a subject matter expert.
I invest a substantial amount of time and money in my ongoing education since the web design industry is constantly changing. Committing to being a lifelong learner requires me to constantly work to become a better and more effective entrepreneur and trainer.
With that said, it worth seeing what your competition is doing take notes on the slides they use to illustrate points and use this intel to differentiate yourself from the rest.
Pay attention to how much your competitors are charging for access. If your competition is requesting payment for their webinars, offer yours at an enticing rate or for free.
Super important note if you’re offering your webinar for free:
Information may be free, but education is priceless.
To create an amazing webinar experience takes research, thought, effort and a deep commitment to your viewer's success.
2. Decide on a structure
Now that you’ve gathered valuable intel from preliminary research it’s time to focus on what you’ll be doing for the webinar.
Do you want to create a small, intimate and powerful experience with a single speaker presentation or did you want to leave your audience inspired packed with insights from other industry leaders with a panel discussion?
Ask yourself what webinar format resonates most with your audience and what you’re comfortable with producing.
Here are a few format options for you to consider:
Single speaker presentation
Tutorial or How-To
Industry insights and news discussion
Don’t be afraid to add your personal touch or add a spin on the traditional webinar format.
As long as your message is clear, delivers incredible value and empowers your audience with tools to positively impact their lives, you’ve succeeded.
3. Find your toolbox
What platform will you use to host your webinar?
Take this time to figure out what you need to determine which platform is right for you.
If you’re looking for an all-inclusive solution, try GoToWebinar or Zoom. With convenience, comes cost, both options are amazing however, there’s a fee.
If you plan on offering your webinar for free, then it wouldn’t make sense to incur additional costs. I recommend YouTube, the live streaming option is perfect and you have control over what audience group can view your content.
We’ve got a handle on the software for your webinar, now let’s explore the hardware.
Here’s a short list of items you’ll need to launch your webinar:
A computer (for obvious reasons) that is capable of running multiple programs at the same time and has a solid WiFi connection. If your WiFi is as slow as molasses, you’ll have difficulty with streaming which significantly impacts video quality.
A webcam or camera. Most modern laptops have webcams built-in — which is perfect for single speaker presentations. Set your camera settings to stream in high definition at a minimum of 1080p or 30 frames per second. If your computer d