4 Failproof Brand Strategies for Small Businesses

Have you ever been blown away by how well a business understood you?

In a world that’s saturated with soul-less automations and not-so-friendly customer care, when a company gets it right, it’s almost as exciting as opening a birthday gift.

This article is all about taking a closer look at your business so you can put effective branding strategies in place.

I’m challenging you to step up you game!

1. Super Effective Homepage

Within three seconds of landing on your website visitors should know who you are, what you do and how you can help them.

Clean and simple design goes a long way. My website design aesthetic is clean, contemporary and elegant so visitors can quickly connect and convert. It’s best practice to stay away from cluttered and overwhelming designs as it can cause sensory overload (and slow page loading times) that scares visitors away.

2. An Attention Grabbing Headline

Craft compelling copy that reaches through the computer screen and touches your customers pain point. Use a combination of magic words that let’s customers know that your service/product is a solution to their unique problem.

3. Irresistible Call To Action (CTA)

Make this a no brainer for your potential customers. To get people clicking your buy buttons, make the offer hard to walk away from.

4. Don’t Be A Groupie

If you have a very specific niche or target customer, make that clear.

Don’t be afraid to draw a clear line in the sand and even reference your competitor if they offer solutions for customers outside your scope. Don’t try to get everyone, just the customers you are a perfect fit for.

Ask yourself if you’re doing enough to categorize who your business best serves and who your business isn’t compatible with. Most of us are terrified to alienate anyone because we want EVERY customer possible.

These 4 strategies are just the tip of the iceberg with what your business can do to take your branding to the next level.

If you ever start doubting wether your business can keep up with the competition, remember this…

You don’t have to be the first person in the marketplace or the biggest. There’s someone out there RIGHT NOW who needs what you have to offer.

Take one of these strategies and implement it to your business. Tell me which one helped you connect with your customers? Put your unique twist on these strategies to make your customer feel like they’ve come to the right place.

I’d love to hear your thoughts on this in the comments below.

So much love!

Dania Bernard